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The Car That Became an Icon of the Indonesian Automotive Industry

The Car That Became an Icon of the Indonesian Automotive Industry –  According to data compiled by the Indonesian Automotive Industry Association (GAIKINDO), wholesale data (factory to dealer distribution) reveals that as of November 2017, a total of 994,436 units of cars have been sold in the Indonesian market. This figure alone actually increased by just 1. 9% compared to the same period in 2016.

The Car That Became an Icon of the Indonesian Automotive Industry

rubiconraceteam – Despite that, based on this data, it can be concluded that approximately one million new cars were registered in Indonesia over the course of a year. From that figure, it seems like no fewer than dozens of new cars have arrived and livened up the competition.

Ultimately, not all cars receive significant attention from consumers. Every year, there is always a car that becomes the ‘darling’ in the Indonesian automotive world. Through this story, we aim to gather 5 cars that were iconic in their time.

The Mitsubishi Colt Diesel.
The yellow-headed, commonly known truck is often referred to as Si Kepala Kuning. It’s highly unlikely that you have never witnessed this commercial vehicle in action on the road. It is no surprise that the Mitsubishi Colt diesel also plays a crucial role in boosting sales for this renowned diamond logo car factory in Indonesia.

Are you still in doubt about the existence of this truck? Just type the keywords ‘truck vehicle’ in the Google image search page and see the results. Since the first generation born in 1979, this car has also undergone various changes in specifications and features. The latest engine now features a 4-cylinder inline 3,908 cc, capable of generating a range of power output from 98 to 134 horsepower (hp) at 2,900 rpm. Mitsubishi Colt Diesel offers a variety of sizes and types for truck beds.

For nearly four centuries, this particular commercial vehicle has been the top choice, especially among business enthusiasts. Not just that, aside from its unquestionable durability, the strength and ease of maintenance offered by Mitsubishi Colt Diesel make this car highly dominant in its class. It’s no wonder that recently the most prominent truck in Indonesia managed to achieve a sales record of 1 million units in the country.

 

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The Toyota Corolla is a popular choice.
During the 1970s to the 1990s, sedan cars began to gain popularity as a new favorite among the people in Indonesia. You can find “Jejak” in your grandparents’ garage or even in your parents’. Even if you inquire about the types of cars they drove during that era, the answer is likely to be a variety of sedan models.

Among the variety of sedan models, the Toyota Corolla E20 was quite popular as a choice in the 1970s. In Indonesia, models with both two doors and four doors have recently gained idol status. This particular car even has a local nickname, Corbet, which is derived from Corolla Betawi.

The popularity of this Japanese manufacturer’s creation continued into the 1980s, with the Toyota Corolla DX achieving significant success not only in Indonesia but worldwide. By the late 1980s, Toyota made a remarkable comeback with its sixth and seventh generation cars, the Royota Corolla GL and SE, which are still cruising the streets today. Toyota has been continuously enhancing its flagship sedan through the enduring presence of the Toyota Corolla Altis up to this day.

Suzuki Carry, a small but versatile vehicle.
Some of you may not be familiar with the name of this car. In Indonesia, it is common for this type of car to be adorned with a variety of colors, embellished with route numbers, and stripped of its identity.

Indeed, the Suzuki Carry is a city transportation vehicle, also known as angkot or mikrolet, that we often encounter on the streets. Although there are now many other car models used as public vehicles, Suzuki Carry still remains the top choice for being the iconic “car 46” of choice.

With its ample capacity to accommodate many passengers and resilient engine, this car emerges as the perfect choice for mass transportation needs. Although its existence is currently threatened by the presence of other public transportation options or by online transportation services, the legacy of angkot services will not be easily forgotten.

The Toyota Kijang.
After recently celebrating its 40th birthday in Indonesia, the Toyota Kijang surely holds numerous cherished memories for the Indonesian community. Starting with its first generation in 1977, Toyota Kijang has continued to evolve and transform into a middle-class multi-purpose vehicle (MPV) that has become a favorite and can be considered legendary until now.

Certainly, lasting for 40 years in the Indonesian automotive industry is no easy feat. Originating from the Simple Commercial Motor Vehicle Program (KBNS), which Toyota viewed as an opportunity. Indeed, the second generation of these agile animal-named cars has been transformed into versatile vehicles that serve not only as commercial vehicles but also have the ability to transport passengers, ultimately giving rise to this distinctive MPV segment.

 

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It all started with the Kijang Doyok – famously known as the second generation Kijang – Toyota Kijang managed to stand strong against the continuous onslaught of numerous competitors. Since the fifth generation, Kijang Innova produced by PT Toyota Motor Manufacturing Indonesia (TMMIN) has been exported to several countries. Currently, Toyota Kijang Innova exports stand at 1,400 units per month, targeting 29 countries across Asia, Africa, Latin America, the Caribbean, Oceania, and the Middle East.

The Toyota Avanza.
Discussing cars in Indonesia feels incomplete without mentioning the iconic ‘people’s car’. As long as there is enough room for one car to pass through, you can easily spot a Toyota Avanza in Indonesia.

The birth of the MPV, led by Toyota Kijang, has been a great help. Toyota Avanza has emerged as a new idol for Indonesian families dreaming of an economical and versatile vehicle.

Another impressive fact is that nearly 100 percent of the components used in producing the Toyota Avanza are locally manufactured. Up to now, 90 percent of the components of the three-row seating car are produced domestically.

Randy Bennett

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